LUX it might increase their sales. Analyzing the Market for LUX For better comprehension of Unilever Bangladesh, its marketing strategy, product quality, positioning and placement, we present here a comparative analysis of its competitors.
Specifically, political factors have areas including tax policylabour lawenvironmental lawtrade restrictionstariffsand political stability.
Are there any new technologies on the horizon that could radically affect your work or your industry? A change in price has a high risk of creating price war among the rivals which will eventually cause a loss of profit.
Till now promotional activities of LUX has always been successful which has made it a household common name and helped it reach almost one billion taka sale value in the year 2.
For example, the ageing population may imply a smaller and less-willing workforce thus increasing the cost of labour. Are these different for different age groups? Environmental factors include ecological and environmental aspects such as weather, climate, and climate changewhich may especially affect industries such as tourism, farming, Pest analysis of lux insurance.
For the legal factor, a company should examine how legal changes and interpretations could impact a company, directly or indirectly, according to Daniel Feiman, managing director at Build It Backwards.
For example, a company which has borrowed heavily will need to focus more on the economic factors especially interest rates. This positioning created a strong customer loyalty for LUX, for which it the market leader in the industry.
Furthermore, governments have a high impact on the healtheducationand infrastructure of a nation.
Beauty soap is a product with a vulnerable demand in Bangladesh. The security environment may include either personal, company, or national security. However, it has outsourced its distribution process to various third party distributors, exclusively dedicated to Unilever Bangladesh Ltd.
Other companies in the industry are not as big as Unilever Bangladesh Ltd but they are posing threat to the company by a tendency of a gradual increase in their market share.
Legal factors include discrimination lawconsumer lawantitrust lawemployment lawand health and safety law. Do any of your competitors have access to new technologies that could redefine their products?
The only place where rival companies are progressing is in giving customers redemption offers. The chapter is organized into four sections.
Recommendation In this chapter the team would suggest some recommendations to Unilever Bangladesh Ltd. For example, consumer and B2B companies tend to be more affected by the social factors, while a global defense contractor would tend to be more affected by political factors.
LUX is not a highly expensive but an affordable product. Because Lux has different skin type soap so now if they provide different types of beauty soaps for Pest analysis of lux and female soapunder the same brand name i.
Demographic factors include gender, age, ethnicity, knowledge of languages, disabilities, mobility, home ownership, employment status, religious belief or practice, culture and tradition, living standards and income level. As the data collect[ed] is huge, one needs to carefully utilize it in a better way, and as it is from external sources, one is not sure about the accuracy.
Other factors for the various offshoots include: Moreover some survey reports also reveal the same result. The main purpose of the report is to find what strategies the company uses to market its world famous beauty soap, LUX, in Bangladesh; the positive and negative aspects of those strategies. Risk Analysis can help you to assess these threats and devise strategies to manage them.
Though Unilever Bangladesh gives its LUX customers a lot in terms of the product itself, it cannot provide a better pricing. It further differentiates these segments into Socio Economic Cluster SEC which takes into account the criteria of education and profession which ultimately measures the financial ability of consumers.
Overall with its marketing activities LUX has been a successful brand.The brandguide table above concludes the Lux SWOT analysis along with its marketing and brand parameters. Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry.
Advertisements. This report is an outcome of an analysis of marketing strategies used by Unilever Bangladesh Ltd. The main purpose of the report is to find what strategies the company uses to market its world famous beauty soap, LUX, in Bangladesh; the positive and negative aspects of those strategies.
PEST Analysis is a simple and widely used tool that helps you analyze the Political, Economic, Socio-Cultural, and Technological changes in your business environment. This helps you understand the "big picture" forces of change that you're exposed to, and, from this, take advantage of.
The PESTLE Analysis is a useful method to use in order to identify the external factors PEST STEEPLED STEP STEPE The most common variations are shown in the diagram above.
The important thing to note is that these are all just variations of the one analysis tool; the underlying method is. PEST Analysis, Country Forecast and Other Details. Luxembourg, officially the Grand Duchy of Luxembourg, is a landlocked country in Western Europe.
It is bordered by Belgium to the west and north, Germany to the east, and France to the south. SWOT ANALYSIS OF LUX. MARKET SCAN DEFINITION OF FMCG HISTORY MARKET SEGMENTATION FACTORS AFFECTING BUYING BEHAVIOUR PEST ANALYSIS SWOT ANALYSIS BCG MATRIX CONCLUSION MICRO ENVIRONMENT Documents Similar To Soap Industries (FMCG) marketing plan for organic soap.
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